About Before Start
We’re here to make critical work clearer, safer, and more repeatable — one checklist at a time.
Our Mission
To bring clarity, confidence, and reliability to the work that matters most.
Before Start exists to help teams stop relying on memory, scattered docs, and good luck — and start building and executing with structure. We believe that the most critical steps in software development deserve more than tribal knowledge and Slack threads. Whether you’re launching a product, shipping an update, or onboarding a teammate, we’re here to make it repeatable, auditable, and better every time.
Just like the original aviation checklists that inspired our name, we want to make the essential — unmistakable.
Why We Built This
Because we were tired of important things falling through the cracks.
We’ve felt the pain of undocumented processes, chaotic launches, and missed steps. We’ve lived the last-minute patch, the “what went wrong this time?”, and the fire drill that didn’t need to happen. We didn’t want another bloated tool — we wanted something that actually fit the way teams work. Simple. Flexible. Checklists that could grow smarter over time.
Before Start is for real teams doing real work in a fast-moving, high-stakes environment.
Company Facts
Location
Based in Cambridge, UK
Status
🚀 Early stage startup
Founded
2025
Why "Before Start"?
The name Before Start is inspired by the original aviation checklists — like this one, taken from early preflight procedures. Long before software teams used checklists, pilots relied on them to prevent catastrophic oversights in complex, high-pressure situations.
That same mindset — clarity before action, repeatability under pressure, and shared responsibility — is what Before Start brings to modern teams.
Because whether you're launching an app or an aircraft, some steps are too important to leave to memory.